Fitness Business Management

Certificate Program

The California State University, East Bay Certificate in Fitness Business Management was developed to establish an industry standard in fitness management education for allied health and fitness professionals, personal trainers, fitness managers, and entrepreneurs that wish to establish a successful business model and fitness operation. Specific learning topics include fitness management, marketing, entrepreneurship, finance, personnel management, customer service, and business administration concepts.

The certificate prepares students to implement successful business systems in the following settings: private and commercial health clubs, medically-based fitness facilities, community wellness centers, personal training studios, physical therapy clinics, YMCA's, JCC's, college/university centers, recreational settings, and corporate fitness centers. A competitive advantage offered in the program is the optional field internship which enables students to practice fitness management concepts in a health and fitness setting.

This program is offered in partnership with IDEA Health & Fitness Association and Health Club Managers, Inc. IDEA has provided content/curriculum in the program; in addition, students receive a complimentary 6-month membership to the digital edition of IDEA Fitness Journal. Health Club Managers, a Health Club Staff/Management Training company, is providing graduating certificate students a preferred discount on their services.

The program's online-only format makes it convenient for anyone in the world, not just those who live or work in the San Francisco East Bay Area. To earn the certificate you are required to complete all four core courses. You may also elect to take the optional field internship course. The four core courses are offered in a two-module format; each module consists of two courses that are offered simultaneously and maybe taken as the same time.

Program Objective

• To give graduates an understanding how to manage a Personal Training Program
• To provide students with the framework and practical skills necessary to work as a Fitness Manager in both commercial and non-commercial health facilities

Who Should Attend

• Professionals who are interested in establishing a fitness business or becoming fitness managers.
• Individuals seeking to implement successful fitness management systems.

Program Highlights