Fitness Business Management
Curriculum
Certificate Requirements
To earn a Fitness Business Management Certificate, you must complete four core courses within a period of two years.
EXSP 8462: Business Development and Entrepreneurship in FitnessTM
This course examines the planning process for starting a new venture, as well as the most common approaches to develop a strategic business plan for specific types of health and fitness-related facilities. Studies of topics include planning policies and procedures, entrepreneurship, business plan development, budget formulation, and strategic planning.
EXSP 8504: Financial Principles and Business ConceptsTM
As an introduction to financial and managerial accounting concepts, learn revenue and budgetary procedures, and the financial status necessary to be a successful business entity in the fitness industry. Topics include fee structures, financial impact analysis, price setting strategies, financial forecasting, and the relationship between financial analysis and strategic business planning.
EXSP 8616: Marketing, Sales, and Customer Service Management (CSM)TM
Explore how successful marketing and branding guides a company's business strategy and influences, discovers, and creates a demand for fitness services and products. Examination of the elements of the marketing mix as they pertain to the fitness enterprise include sales and service management strategies, customer relationship management methods, and sales techniques in fitness.
EXSP 8625: Fitness Management and Business AdministrationTM
Examine the organization and administration of for profit and not-for-profit health/fitness facilities. Emphasis in this class is on business management principles and operational concepts, including organizational structure, facility management, industry standards and guidelines, personnel management, and management practices.
EXSP 8861: Optional Elective-Field Internship in Fitness Business Management
NOTE: This course is an optional course and is not required to receive the certificate.
Learn to work with professionals in the fitness and health industry for a fitness management experience interning at fitness facilities and health centers. Students intern for 60 total hours in this course.
Program Format
The Fitness Business Management Certificate Program is conveniently offered online with the exception of the internship course. For more information, view the Admissions Page.
Required Courses
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